REAL IS THE NEW IDEAL
Body positivity has come a long way for women.
But what about blokes?
We found that at least a third of guys in the UK feel like their body type isn’t represented in the media.
So we decided to take a stand against the impossible expectations of how a bloke is supposed to look.
Against the perfect pecs, the sculpted bum, the gleaming waxed chest.
We went back to where the problem began, and re-sculpted the original ideal man: Michelangelo’s David.
Tracking down a real bloke in Glasgow called Michelangelo, we created a new sculpture, which stands as a 4 metre statement against idealised male beauty.
David is now….Daveo.
If you want to spread this important message, tell us where you’d like to see DAVEO exhibited by completing the below form.